Glenlivet has been the representative in the Single Malt Scotch Whisky industry. In 1822, Sir Walter Scott used Glenlivet Whisky to please King George IV when he visited Edinburgh. Throughout the whole trip, King George IV did not drink the other whiskies except Glenlivet and he claimed himself as the "Glenlivet admirer". King George IV is not the only fan of Glenlivet. In the same year, a Scotland major wine merchant John Stein wrote: "Many celebraties like Glenlivet Whisky, they are willing to pay at any price"