The Famous Grouse blend was conceived by a Perth based grocer and drinks merchant named Matthew Gloag. In 1860, his son, William Gloag assumed control of his father's company and started blending whisky. It was in 1896 that William’s son, named Matthew for his grandfather, controlled operations, creating the Grouse brand in 1897. During the early 20th century, blended whisky was a very popular product and the Famous Grouse went from strength to strength.